NEWS RELEASE-Local Business Owner Elected to ASMP National Board of Directors

Contact: Kimberly Blom-Roemer (866) 722-9506

contact_us@r2-photography.com

For Immediate Release

French Settlement, LA – Kimberly Blom-Roemer, Owner of R2 Photography, LLC has been elected to serve a 3-year term on the National Board of Directors of the American Society of Media Photographers (ASMP).

Board members are elected nation-wide by the organization’s General Members on the basis of their professional qualifications and leadership experience, as well as their perspective on various issues impacting photographers and the creative industry.

“I am acutely aware of the issues and challenges facing photographers and everyone in the creative industry,” notes Blom-Roemer on her inspiration to pursue the ASMP Board position. “The industry bears little resemblance to the one of five or ten years ago. Technology has made a massive impact, with extreme benefits and sometimes drawbacks to working professionals. But rather than lament the change in the industry, I am about believing in the promise of the new frontiers open to all of us. To help other creatives refine their business practices in order to embrace these changes to grow their businesses is a goal of my service on the ASMP National Board.

Blom-Roemer is also a member of the Association of Independent Architectural Photographers (AIAP), the International Association of Architectural Photographers (IAAP) where she is a client needs forum lead, the Real Estate Photographers of American and International (REPAI), and has been an affiliate member of the American Institute of Architects (AIA) in Kansas City.

Before moving to French Settlement in the fall of 2011, Blom-Roemer helped resurrect a dormant ASMP chapter in Kansas City, serving both as the Vice President, and later it’s President. Her efforts included bringing Canon Explorers of Light presenters to the area, and to establish regular educational and networking events. All these activities were designed to enhance the professional development opportunities in the region.

ASMP is the premier trade association for photographers, providing members with all the tools, information and support needed to run successful photography businesses. ASMP members are recognized as a community of forward-thinking professionals. More information about ASMP is available at http://www.asmp.org.

R2 Photography, LLC is one of the few architectural and aerial photography specialists along the Gulf Coast. We provide architectural, interior design, architectural product, aerial, and construction progress photography to support projects from initial ground breaking to final completion photography. In addition to being a State of Louisiana Registered Vendor, we are also a State of Louisiana Certified Small Entrepreneur (Hudson Initiative) (SEHI) Vendor, and a Federal Small Business Registered Enterprise. Contact R2 Photography, LLC, 17030 Dykes Road, French Settlement, LA 70733, telephone: 866-722-9506 or by visiting our web site at http://www.r2-photography.com.

SAP-Selecting Projects to Photograph for Your Portfolio

Project Selection

There are various reasons to photograph your projects, and your probably have different portfolios for different marketing strategies.

• Ideal Target Market Projects - This is the portfolio with images to grab the attention of clients that you’re targeting specifically.
• Balanced Portfolio - For more general target clients that show the wide-spectrum of capabilities of your firm.
• General Projects - These are more of a documentary of your projects, so you have it for your records and the ability to pull these images for specialized presentations.
• Reshooting Previously Photographed Projects - This is a very under utilized marketing strategy which is a way to keep your portfolio fresh with new images even if they are of slightly older projects. It is also extremely beneficial when you have a strong relationship with one or two photographers in which you can further refine your firm’s entire brand image.

When to Photograph

When every possible we highly recommend photographing a facility before occupancy or opening, or just slightly after. Elements and details of a project are still new, crisp, clean, and fresh and free of the normal wear and tear of a facility over time.

Additionally, if you are considering submitting the images for competitions or publications, the more current the project the more relevant the submission.

Identify Your Needs

Questions to ask yourself.

• What elements of your project best represent your vision and design?
• What are additional elements, concepts or other features do you wish to highlight?
• What aspects of a project do you not want to be photographed and avoided by the photographer?
• Were there any aspects of your design that illustrate creative problems solving by your firm?
• How is the photography going to be incorporated into your marketing plan?
• Display to clients via web site, presentations and portfolios?
• Competitions
• Paid placement advertising
• Trade magazines or book publication
• Internally produced publications
• In-house only reference and documentation?

Whether you were there or not, and whether we are your photographer on a project or not, if you have any questions or comments about commissioning architectural photography, please feel free to drop us a line anytime. We'd be happy to help!

Kimberly Blom-Roemer
Photographer
R2 Photography, LLC
r2-photography.com

866-722-9506

SAP Newsletter-Planning Your Architectural Photography Project

As they say, a little planning saves a lot of pain, and that holds true for Architectural Photography. It isn’t as easy showing up and clicking a shutter. To ensure excellent final images, a thorough pre-planning process can save everyone from headaches, miscommunication, and surprises later in a project.

Below is an outline of typical planning milestones we have found to lead to a successful team effort with our clients.

Image Requirements Discussion
Before our initial meeting it is important that you and your design team identify views that best represent your designs. Questions to discuss include:

• Are there any specific concepts/elements/features you want highlighted?
• Are there areas that illustrate creative problem solving by your team?
• Are there specific “must-have” interior and exterior views?

After discussing and listing all the desired images, prioritize those images in order of importance.

Site Visit
The Site Visit is vitally important for several reasons:

• Face-To-Face Discussions. We review your desired shot list and identify them in the facility. Notes are made concerning the specific expectations of individual shots and any challenges or requirements to create your vision. We will also discuss logistical requirements.

• Facility Representative Coordination. We can discuss with them what is happen during the assignment. They can ensure all lights are in working order,undesirable items are removed, landscaping/cleaning, various “housekeeping” items completed, etc. We don’t want them surprised by cases of equipment and several individuals descending on their facility for a day or more. Without their cooperation, it would be nearly impossible to complete the project.

• Technical Preparation. Color quality and light levels are measured and notated to determine technical requirements for illumination and color correcting . Scouting photographs are also taken which will be posted to your private section of our web site for review to prepare for the final photography meeting.

Site Specific Checklist
After the Site Visit we will provide you a checklist of items and details that need to be addressed or corrected prior to the photography.

Final Photography Meeting
Usually performed via telephone, together we will review your online scouting photographs and the Site Specific Checklist. We will agree on specific final views to be performed the day of the assignment.

Whether you were there or not, and whether we are your photographer on a project or not, if you have any questions or comments about commissioning architectural photography, please feel free to drop us a line anytime. We'd be happy to help!

Kimberly Blom-Roemer
Photographer
R2 Photography, LLC
r2-photography.com

866-722-9506

R2 Photography Now A State of Louisiana Certified Small Entrepreneur (Hudson Initiative) (SEHI) Vendor

FOR IMMEDIATE RELEASE (December 12, 2011)

French Settlement, LA - R2 Photography, LLC (r-squared), one of the regions only photography services that specialized in architectural and aerial photography, is now a Certified Small entrepreneur (Hudson Initiative) (SEHI) vendor for the State of Louisiana.

The Small Entrepreneurship (SE) Program, also known as the Hudson Initiative, is a goal-oriented program which encourages state agencies to contract with certified small entrepreneurships (SE's) as well as encouraging contractors who receive contracts from the state to use good faith efforts to utilize certified SE's in the performance of the contract.

R2 Photography is also registered with the Louisiana Office of State Purchasing (OSP). This registration is on the State of Louisiana Procurement and Contractor Network (LaPAC). Utilizing LaPAC, State procurement officers can easily find information on the services that R2 provides as well as complete contact information.

R2 is proud to be supporting the State's efforts to, "…continue to look for ways to improve existing programs and create new and innovative programs to obtain the best value for goods and services."

About R2 Photography, LLC

Commercial Photographer Kimberly Blom-Roemer, Owner of southern Louisiana-based R2 Photography, LLC, has been photographing industrial sites, architectural buildings, real estate, and construction sites from the ground and the air since the early 1990's.

R2 Photography, LLC covers the Gulf Coast from eastern Florida to Texas, based in the Baton Rouge and New Orleans area. However, we have clients and projects throughout the United States and Canada.

Successful Architectural Photography (SAP) eNewsletter-Introduction

One of the things we hear most often from clients is the anxiety of planning to photograph projects. We want to make this easier, so we have created this newsletter series, "Commissioning Architectural Photography." The information is based on the Best Practices developed jointly by the AIA and the American Society of Media Photographers (ASMP) to illustrate the fundamental principles involved during a typical architectural photography project. By defining key terms, answering commonly asked questions and using easy-to-follow case study examples, this presentation will guide you through the entire process of working with an architectural photographer:

Topics covered:

- Selecting Projects to Photograph for Your Portfolio

- Selecting an Architectural Photographer

- Understanding the Estimate for a Photographic Assignment

- Preparing for the Location Shoot

- At the Location Shoot

- Post Production

- Controlling the Cost of a Photographic Assignment

- Licensing Photographs for Publication

- Continuing the Alliance

- Preparing for Professional Photography: A Checklist

Kimberly Blom-Roemer of R2 Photography, LLC has been both an Affiliate Member of the AIA-Kansas City and served as both the President and Vice President of the ASMP-KC/Mid-America chapter. R2 Photography specializes ONLY in architectural photography services. We believe the unique needs of the architectural, interior design, and construction industries absolutely require a 100% focus on this specialty in order to provide the exceptional our clients demand.

Whether you were there or not, and whether we are your photographer on a project or not, if you have any questions or comments about commissioning architectural photography, please feel free to drop us a line anytime. We'd be happy to help!

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Kimberly Blom-Roemer
Photographer
R2 Photography, LLC
r2-photography.com
866-722-9506

R2 Photography, LLC Now Registered State of Louisiana Vendor

FOR IMMEDIATE RELEASE (October 10, 2011)

French Settlement, LA - R2 Photography, LLC (r-squared), one of the regions only photography services that specialized in architectural and aerial photography, is now registered with the Louisiana Office of State Purchasing (OSP). This registration is on the State of Louisiana Procurement and Contractor Network (LaPAC). Utilizing LaPAC, State procurement officers can easily find information on the services that R2 provides as well as complete contact information.

R2 is proud to be supporting the State's efforts to, "…continue to look for ways to improve existing programs and create new and innovative programs to obtain the best value for goods and services."

About R2 Photography, LLC

Commercial Photographer Kimberly Blom-Roemer, Owner of southern Louisiana-based R2 Photography, LLC, has been photographing industrial sites, architectural buildings, real estate, and construction sites from the ground and the air since the early 1990's.

R2 Photography, LLC covers the Gulf Coast from eastern Florida to Texas, based in the Baton Rouge and New Orleans area. However, we have clients and projects throughout the United States and Canada.

Architectural Photographer Kimberly Blom-Roemer and R2 Photography, LLC Have Relocated to Southern Louisiana

FOR IMMEDIATE RELEASE (September 2011)

Kimberly Blom-Roemer, owner and lead architectural photographer with R2 Photography, LLC relocated to southern Louisiana in September 2011. This relocation provides the unique opportunity for firms in the region to work with a leading architectural photographer.

"One thing our clients can always count on is projects completed on budget and on time. We work closely with our clients to ensure their vision of their project is captured with dramatic imagery. And, it is the little additions, the added value of providing basic retouching and image correction as part of our proposed services that sets us apart in the industry," says Blom-Roemer proudly. "Our clients can trust they are working with a professional, from the first phone call through to the final image delivery. We view ourselves as a long term member of your team, and not a project to be nickeled and dimed to death."

We are looking forward to meeting with architects, interior designers, quantity surveyors, building contractors, building services engineers, civil engineers, construction, property developers, land regeneration & development, housing associations, asset management, logistical, industrial, environmental, advertising, design and marketing companies throughout the region.

For portfolio reviewing and further information, you can visit http://www.r2-photography.com. Additionally, we can be contacted at 866-722-9506 or via email at contact_us@r2-photography.com

R2 Photography, LLC covers the Gulf Coast from eastern Florida to Texas, basing ourselves in the Baton Rouge and New Orleans area. However, we have clients and projects throughout the United States and Canada.